Swamp Hatz started in Tampa Bay — not in a corporate setting, but in a garage filled with music gear, paint supplies, and a creative urge to do something different. Rafael “Tazz,” a longtime bassist and local musician in Tampa, began making custom cowboy hats in 2008 while recovering from cancer. It was a way to stay connected to art and expression during a difficult chapter in his life. The hats quickly became known for their bold designs and worn-in character — painted by hand and shaped with care, each one reflecting a personal sense of style.

The painting techniques Tazz uses were inspired by his father, a WWII veteran who camouflaged tanks during the war. He had shown Tazz how to use paint, natural textures, and even leaves to develop unique patterns that blended into their surroundings while still catching the eye. That influence helped shape what would become the signature look of Swamp Hatz.

At his concerts, people started noticing the hats — and not just as part of the outfit. Fans and people in the crowd would try to buy the one off Tazz’s head while he was still onstage. That interest led him to make more, and eventually turn it into a small business.

Each hat is still hand-painted and designed one at a time — no templates, no factory molds. Some are decorated with psychedelic patterns & swamp leaf prints, others with snakeskin textures or bold logos. Every one has its own vibe and story.

In 2020, Tazz’s son Sebastian came on board to help bring the brand online. Since then, Swamp Hatz has grown from a local curiosity into a small-scale label with over 5,000 hats sold across the U.S. and internationally. The team often sets up shop at music festivals and sporting events — especially tailgates, where spontaneous crowds sometimes form just from people seeing others wearing one. At one event, they were even asked to pack up early because of the overwhelming demand.

Swamp Hatz has remained a family operation — one focused on individuality, creativity, and quality. The hats aren’t meant for everyone. But for those who like things a little louder, a little different, and a little more personal, they tend to stand out.